COVID-19 impact on the label sticker industry
COVID-19 impact on the label sticker industry

The need to utilize various commodities is growing day by day. To satisfy the requirements of people for identifying the products, different countries are using different label sticker printing for their products. Hence, the label sticker industry becomes popular in the world.

What are label stickers?

1. Membrane material

Transparent polyester (PET), translucent polyester (PET), transparent directional tensile polypropylene (OPP), translucent directional tensile polypropylene (OPP), transparent polyvinyl chloride (PVC), light white polyvinyl chloride (PVC), matte white polyvinyl chloride (PVC), synthetic paper, light gold (silver) polyester, matte gold (silver) polyester.

2. Structure diagram of adhesive sticker

Universal super adhesive type, general strong adhesive type, refrigerated food strong adhesive type, general re-opening type, fiber re-opening type. On the one hand, it ensures the moderate adhesion of the base paper and the face paper. On the other hand, it ensures that the face paper is peeled off, and it can have a strong stickability with the paste. The bottom paper material release paper is commonly known as the base paper, and the surface is a low surface energy non-adhesive. The base paper has an isolation effect on adhesives. Therefore, it is used as the adhesive of the surface paper to ensure that the surface paper can get easily peeled off from the base paper. Commonly used are white, blue, yellow glassine paper or onion, kraft paper, polyester (PET), coated paper, polyethylene (PE).

3. Functions

The label sticker has a strong ability to adhere to the surface of products and is water-proof. People also can write words on the waterproof labels. It is so convenient for various industries, such as package, commodity, medical, etc.

COVID-19 impact on label sticker industry

The label industry is involved in various industries and belongs to the industry that relies on opportunities. As long as China's economy grows steadily, the label sticker industry will also develop at a stable pace. From the view of the long-term development of the entire industry, the COVID-19 pandemic impact on the vinyl sticker printing industry is not completely negative. As a traditional industry, there are always problems about the competition at a low price and insufficient innovation in the label industry. We have also been advocating the transformation of the label business, and this outbreak provides the best opportunity for the industry.

Challenges and opportunities on label sticker industry due to COVID-19

Although the COVID-19 pandemic brings lots of challenges to the label industry, it also provides many opportunities.

1. Analysis of Competition Pattern.

The work resumption under the pandemic will make many mild and small corporations confront the survival problems. For the label industry, some companies have to delay the work resumption date for the serious pandemic in areas, which causes the factory rental, staff salary paying, social security fund, and order-to-delivery problems for small corporations will be factors to make companies bankrupt. If small corporations can not return to work timely, they can not stick to the day the pandemic is over.

Relatively speaking, large brand enterprises have superior financial strength and management advantages and a stronger ability to resist risks than small and medium-sized enterprises. If small and medium-sized enterprises can not resist the epidemic, large enterprises will accept this part of the market share, and a reshuffle is inevitable. Many small and medium-sized enterprises will have to accept the acquisition and merge from large brand enterprises in the market.

At the same time, the impact of the epidemic has also made Chinese label companies turn their eyes to the world. While taking into account the domestic market, they will further expand the international market to achieve a "two-legged" approach and further enhance their ability to resist risks.

2. Market demand analysis

The label sticker is listed as anti-epidemic stuff by MIIT, which also directly stimulates the consumer demand for disinfection and protection label products. Many sticker printing enterprises do not stop work during the Spring Festival, go all out to order the label of epidemic prevention materials, and obtain the corresponding temporary loans, tax cuts, and other preferential policies from the government.

Meanwhile, during the epidemic, people are limited to going out, and their demand for shopping online, including food, beverage, daily use, medicine, etc., grows steadily. Then, the rapid development of logistics increases the demand for express surface sheets, such as the return address labels, and the requirement of intelligent waterproof stickers will also further increase. As a whole, China's label market is still growing steadily, and it is not obviously affected by the epidemic. Whether industry enterprises can withstand the epidemic is the key, especially for the small and medium-sized manufacturers.

3. Analysis of innovation and transformation

Label printing is a traditional industry, and the pandemic makes us consider more. Then, where are the innovation and transformation of the label industry?

1. The change of customer acquisition ability

The label industry's customer acquisition ability used to mainly be friendly relation, one-to-one visits, exhibitions, and other traditional models, which leads to the unnecessary cost of communication, entertainment, business trips, etc. The traditional model has its survival space. With the rise of WeChat, Douyin, and intelligent tools, while taking into account the traditional customer acquisition ability, online customer acquisition ability is also increased. First, it can reduce customer acquisition costs. Then, it can broaden customer acquisition channels.

2. Remote, digital transformation

For the label printing industry, the problems about the increased production cost of staff, material, etc., caused by the epidemic are not temporary. Actually, almost every label printing company confronts problems about controlling production costs and improving production efficiency. Then, how to solve them?

Tele-mediation of services: At present, the services provided by equipment in the industry are on-site services. However, due to the impact of this epidemic, personnel cannot go to the site in person, so that they can only get provided by remote services. This also opens up another idea for us, whether the services of all equipment can get transferred online to achieve remote services? And this also solves the problem of high service costs.

Digitalization: From the Chinese government's implementation of the smart cloud online precision anti-epidemic strategy based on big data, to local governments' implementation of online resumption of work declaration, health code, and other measures, it is seen that the epidemic will directly promote the development of digitalization in all walks of life in China. As the label industry, the Datamation management of customers should also bring into the scope of business owners.

Service to online: Industry existing sales are all traditional, so we need to promote the online service. And the epidemic can make industries know the necessity of service online, no matter the brand promotion, sales, and service can all get completed online.


In general, we can see that the COVID-19 pandemic can not only give some challenges but also take more opportunities for the label sticker industry. Therefore, as a label printing company, we should accept challenges and capture opportunities, paying attention to the transformation of the industry and the online service.





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